The layout and design elements are elegant, and the copy is clear and concise. Let your newsletter design facilitate their search for truly impactful insights.
One of the biggest mistakes you can make when designing newsletter emails is to assume that the people reading them are sitting in front of a traditional desktop computer. You need to go where your audience is, and that increasingly means gearing your company newsletter to the mobile crowd. Branded supplies manufacturer Lumi understands the importance of mobile as well as just about anyone.
The design of their email newsletters is pretty straightforward — no custom imagery to be found here — but the layout is perfect for scrolling through on a smartphone. Who would have thought that a brand so closely associated with no-nonsense construction and engineering equipment could knock out a newsletter this engaging? A good sense of what makes your brand unique and a clear understanding of how to best communicate with your intended audience will take you far.
Our email newsletter captures every quality discussed here and highlights industry best practices, employee profiles, tips and tricks on getting more out of your content marketing and so much more. Are we the absolute best at email newsletters? You're subscribed!
Look out for a Welcome email from us shortly. Hire a Zapier Expert to help you improve processes and automate workflows. Get help with Zapier from our tutorials, FAQs, and troubleshooting articles. Ask questions, share your knowledge, and get inspired by other Zapier users. Video courses designed to help you become a better Zapier user. Learn about automation anytime, anywhere with our on-demand webinar library. Share and collaborate on work with your team in Zapier. Manage multiple teams with advanced administrative controls in Zapier.
Changes happening across search algorithms and social media feeds make one thing crystal clear: it's never been more important for businesses to own the channels where they communicate with customers. Today, email newsletters run the gamut from small-scale personal notes to massive automated campaigns—and so does email newsletter software. No matter where on the spectrum your email marketing operation falls, there are tons of email newsletter services that make it quick and easy to send professional-looking emails to hundreds or thousands of subscribers.
We tested dozens of apps, and these are the nine that stood out. Once you've selected an app, take a look at these 4 ways to automate your email marketing for better communication.
How we evaluate and test apps. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. Email newsletter apps are the tools that power the bulk emails you receive from businesses every day. They're a great way to share news, announce new promotions, show off new product features, promote your new blog posts, and curate content for your subscribers.
We focused our testing on apps primarily used to send email newsletters. There are plenty of options out there that provide a full suite of marketing automation features, but these may be intimidating for those solely looking for a way to send out emails en masse. We've mostly avoided anything too complex and focused on the core aim: being able to get the word out to your customers or clients in a simple and concise manner. MailerLite Web. MailerLite is an email marketing tool that can be as simple or complex as you want it to be.
Creating an email newsletter in the editor is simple: choose from dozens of pre-designed content blocks for things like buttons, navigation menus, logos, images, videos, and text. When you're finished, choose a list, hit send, and you're done. Alternatively, pick out a template that suits your needs if you're in a rush, but keep in mind that templates are only available via the paid plan.
You can even schedule your emails to be delivered at a specific time to subscribers in every timezone. If you run an eCommerce site, you can import your product catalog to add products to your emails easily, and if you're using your newsletter to promote your blog content, you can use its RSS-to-email feature to build and send emails automatically.
Plus, you can create both embeddable subscribe forms and pop-up forms that display after a certain amount of time, after a certain scroll depth, or on exit intent. These more advanced features are available in MailerLite, but they don't get in the way if you don't need them, so it's an ideal solution for a smaller business that simply wants to send out email and not get overwhelmed by the finer details.
Performance reports are particularly useful whatever the size of your company, with stats available on the average open rate, click rate, subscriber growth, and general engagement, so you can learn a lot about how your customers interact with your emails.
All these features combined mean that MailerLite is a great one-size-fits-all solution that easily grows with your business. If you connect MailerLite to Zapier , you can do things like add new subscribers to the service via a Google Sheets spreadsheet or automatically subscribe new Facebook Lead Ads leads to your account. CleverReach Web. Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options.
You can divide your mailing lists according to the products connected to a user, how often they've read your past mailings or clicked on links, and even their last place of residence.
It's also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers. CleverReach's interface isn't the simplest. Right from the start, it adds an extra step to logging in by requiring you to also enter an assigned customer ID alongside your regular login details. Once in, you need to dig around slightly more than on other services to track down a Create Email button.
It's a similar story when editing templates, with many of the features taking an extra step here or there as you go along—although the results are still solid. In CleverReach's favor, it offers comprehensive statistics along with colorful graphs so you can see precisely how well your targeted campaigns are performing.
Just don't expect it to be the easiest—there's a learning curve and not everything seems as intuitive as it does elsewhere. Note: CleverReach is currently beta testing a new email newsletter editor that's simpler and easier to use than the standard email editor. Connect CleverReach with Zapier , and you can automatically create subscribers in CleverReach whenever trigger events happen in the other apps you use most.
Here are just a couple of examples. Sendinblue Web. Timing is everything when it comes to email marketing, and Sendinblue handles this with razor-sharp focus. Most services allow you to schedule your emails, but few make it quite as simple as Sendinblue, thanks to an easy-to-use interface that allows you to plan even months in advance.
It also updates to your time zone, whereas other email newsletter apps stick with a time that might not make much sense to you. Upgrade to a premium plan, and Sendinblue will figure out the best time of day for reaching out to your specific audience.
It's based on each individual recipient's past behaviors, looking back on when they were most likely to open your previous emails. That takes out a lot of the potential guesswork and testing involved in timing your campaigns. Sendinblue offers a standard selection of templates that are easily tweaked via a drag-and-drop interface. The rest of Sendinblue's interface is a little more clinical than others on this list, but once you get used to its more text-heavy ways, it offers what you need.
Under Customize , click the business information set that you want, or create a new one. Under Options , click One-page spread if you plan to print your newsletter one-sided, or click Two-page spread if you want to work with a design that includes facing pages and you plan to print your newsletter two-sided or on tabloid-sized paper.
Under Options , select the Include customer address check box if you want the customer address on the newsletter itself for mailing rather than on a separate envelope.
In the Page Options task pane, under Columns , click the number of columns that you want on each page. On the inside pages for example, pages 2 and 3 of a 4-page newsletter , the Select a page to modify list appears.
To learn more about about working with columns, see Set up text columns by using layout guides. Right-click to select the placeholder text, point to Change Text , click Text File , click the file that contains the text that you want to use, and then click OK.
To prevent the text from resizing automatically to fit in a text box that is not connected to other text boxes, click the text box, point to AutoFit Text on the Format menu, and then click Do Not AutoFit. To change the font size manually, select the text, and then click a new font size in the Font Size list on the Formatting toolbar. For information about how to personalize your newsletters based on recipient, see Create a mail merge and Tips for personalizing your publication.
Right-click the placeholder picture, point to Change Picture , and then click the picture source. After you create a publication in Office Publisher , you have several options for distributing it:.
Send the newsletter in an email message , either displayed in the body of the message or included as an attachment, such as a PDF file or XPS file. To learn about sending email publications, see Use Publisher to create and send email newsletters. For information about using email as part of your marketing campaign, see Tips on e-mail marketing. To learn how to publish newsletter editions as PDF file or XPS files and link to them from a page on your website, see Save Publisher files in formats that others can view.
Package all its component files to send to a commercial printer. For a list of the most important issues to pay attention to, see Tips for preparing your publication for commercial printing.
When it is time to prepare your publication for handing off to the printer, see Use the Pack and Go Wizard to save a file for commercial printing. Print the newsletter on a desktop printer. If you are printing only a few copies, you can print your newsletter on your desktop printer.
If your printer supports printing on byinch or tabloid paper, you can create a folded newsletter that has 8. You can use this technique with any publication size that is half that of the paper size.
In the Printer name list, select a printer that can print on byinch or tabloid paper. Under Paper , verify that the byinch or tabloid paper size is selected.
If Booklet, side-fold is not an available option, the selected paper size may be too small for the pages. Make sure that the paper size is twice the page size. Under Preview , you can see how two of the pages will appear when they are printed on one tabloid sheet. On the File menu, click Print Preview to review your work, and then click Close.
If your printer supports two-sided printing or duplex printing , verify that Two-sided or Two-sided, flip short side is selected under 2-sided printing options. Note: If you are printing multiple copies of a newsletter that requires multiple sheets of paper, select the Collate check box to keep the pages in order in each copy of your printed publication. Select any other options that you want, and then click Print to print the publication.
If you are printing on tabloid-sized paper, Office Publisher prints the first and last pages on one side of the sheet of paper, the second and next-to-last pages on the other side of the sheet, and so on, as shown here.
0コメント